#1 – Variety
Don’t make it appear that you can only do one kind of work by presenting a limited portfolio. Offer a range of styles and methods so the interviewer can see just how flexible you are.
#2 – Professional Quality
You aren’t going to get paid for your work unless you can prove that you are worth the investment. Only include pieces in your portfolio that meet professional standards.
#3 – Relevance
Variety is important, as highlighted above, but it also key to show that you can do the exact kind of work that will be required if you are selected for the job. Don’t tell them that you can do it – show them.
#4 – Knowledge
It is crucial that you have a strong knowledge of your own portfolio and can explain each of the pieces confidently. This might sound like a no-brainer, but it can be difficult if you have had some pieces in your portfolio for years. Consistently review your own work to keep it fresh in your mind.
#5 – Creativity
Put yourself in the shoes of the interviewer – does the work in the portfolio demonstrate creativity and independent thinking? If not, you might want to revise the work that you choose to include in your display.
#6 – Unique Perspective
Remember that you are unlikely to be the only graphic designer that the interviewer is considering. To stand out from the crowd, make sure your portfolio demonstrates a unique perspective and doesn’t look like everything else that they will see from countless other applicants.
#7 – Technical Skills
It is possible to get so lost in the compilation of a memorable portfolio that you forget to include pieces that demonstrate the specific skills you possess. Make a list of your top five design skills and then be sure that they are all represented within the portfolio. Also, this will give you a great list of talking points to highlight when presenting your portfolio in the interview.
#8 – Organization
Poor organization will reflect poorly on you as a professional. Contain all of your pieces in a quality portfolio case – such as those offered here at Portfolios and Art Cases – to make sure the interviewer knows just how much you want the job.
